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Economic Growth

Economic Development: Dr Kosie Haarhoff
Investment Opportunities: Lauren Waring
Project Coordinator: Sindile Mzwakali
SMME Support: Rosina Lewis
Worker Collection Point and Informal Trading: Amy Kearns
Temporary Offices at Worker Collection Point, Industrial Street
044 801 9173

The Economic Growth division incorporates functions including Investment Promotion, Informal Trading, Skills Development and Capacity Building, Event Support and Business Support Tools and Guides.

George Municipality’s vision is to establish a regionally connected city within a responsive and enabling environment and provide client-centred services to facilitate investment, small business development, employment, and skills opportunities which will lead to an equitable and sustainable city of the future.

Economic Growth
The Economic Growth division provides an enabling and conducive economic environment to facilitate sustainable economic empowerment for all communities within George through the implementation of economic development projects, programmes and initiatives.

George Economic Overview 

The division is responsible for the implementation of the following projects, programmes and initiatives to ensure economic growth:

  • The promotion of the development of priority sectors which include agriculture, the informal sector, manufacturing, technology, business processing outsourcing, transport and logistics;
  • Facilitate investment promotion in the key sectors to diversify the economy;
  • Build skills for the future through responding to investor needs and matching skills with jobs;
  • Facilitate meaningful job creation; and
  • Provide business support for thriving entrepreneurs in both the formal and informal economy;

The Economic Growth Division is responsible for the following:

Investment Promotion
Investment is a lever for economic growth and therefore one of the key focus areas of this section. The ease of doing business within George is facilitated within the Economic Growth Division to attract and retain investors and ensure that the municipality becomes an investment destination of choice.

Small Business (SMME) Development
Small businesses are the cornerstone of the economy and form the backbone of our communities. The division supports small business development through:

  • Provision of business advice;
  • Facilitate access to funding;
  • Provide entrepreneurship capacity building opportunities;
  • Facilitate access to market intelligence; and
  • Processing business licenses.

Business Support Guides and Tools
The promotion of entrepreneurship and local businesses is an important priority of the George Municipality. Our commitment is to ensure that businesses progressively increase their contribution towards the South African economy in critical areas such as job creation, equity, and access to markets.

A strong and well-developed business sector contributes significantly to economic growth through the creation of an entrepreneurial culture, export markets and innovation. George Municipality recognises the importance of sustainable municipal interventions and support to ensure an enabling environment for all businesses, from informal traders to JSE-listed companies are able to grow and thrive in order to contribute towards the inclusive economic growth of our City and surrounds.

Set out below are some support opportunities to access reliable information about the entrepreneurial journey.

Funding opportunities:

  • The Hitchhikers Guide to Funding Readiness, Department of Economic Development and Tourism
  • FinFind, an online access to finance solution for SMMEs. It is a platform that uses data driven algorithms to link businesses seeking finance with matching funders.
  • JUMP App, an innovative one-stop-shop for existing and potential business owners in the Western Cape  to get all the resources they need to start, scale and grow their companies
  • Township and Rural Entrepreneurship Programmes Presentation
  • Township and Rural Entrepreneurship Programmes Application
  • The Jobs Fund, a programe of the National Treasury invites applications that will implement a systems approach to:
    • Accelerate the growth of entrepreneurs/ business owners.
    • Better address problems at the local level and drive systems change (local economic development).
    • Build human and institutional capacity and contribute to transitions from dependency to sustainability.
    • Develop economic sectors with growth and high labour absorption potential (a focus on youth and women will be an advantage).
    • Build eco-systems of support for the informal sector.
    • Develop appropriate financial instruments, value chain development, and market access that will unlock the trapped potential in economic sectors that can contribute to the acceleration of employment creation.
    • Address both labour demand and supply barriers.
    • Scaling Social Impact with a specific emphasis on employment creation.

    Applicants must clearly demonstrate the path to sustainability and the breakthrough solution for employment creation i.e., key success factors for a competitive application include jobs created and scaling impact. Furthermore, applicants must articulate how the intervention will ensure success in the current Covid-19 context and contribute to the post-pandemic economic recovery.

    The opening date of the funding round is the 17th of February 2022 and the closing date is the 28th of March 2022 at 3:00 pm. Kindly note that the closing date is final and no applications will be accepted after the closing date.

    Click here for further detail on the funding round and eligibility criteria.

Webinars of interest:


Western Cape Invest SA Virtual One Stop
The InvestSA One Stop Shop initiative is geared towards providing investors with services to reduce government red tape when establishing a business. It is part of the government’s drive to become investor-friendly by improving the business environment, lowering the cost of doing business, and making the process easier.

Companies are now able to make virtual appointments directly with all co-located provincial and national Government Departments via the below link.