GMUN MEDIA RELEASE: George Tourism Launches “George Naturally” Brand
George Tourism proudly launched its new concept, “George Naturally,” at a well-attended Business Chamber meeting held last night at the Sami.G Retail Park in Pioneer Street, where Wonderland properties co-sponsored the launch, to show off the spectacular new property. Even on a chilly night, the launch drew a large crowd and featured a keynote address by Dr. Ivan Meyer, Western Cape MEC for Agriculture, Economic Development, and Tourism.
Joan Shaw, Tourism Manager, introduced the “George Naturally” concept, explaining that since 2018, the George Tourism Office was allowed to develop a destination logo separate from George Municipality’s branding, focusing on Wilderness, George, and Uniondale Tourism. Over time, however, there was a recognized need for a more inspirational logo that captures the essence of the destination rather than just naming its main hubs. The aesthetic required an upgrade to represent a destination brand worthy of George’s unique appeal.
“Many people think of George primarily as a business hub,” Shaw explained, “but few immediately think of the exquisite natural environment that offers a natural playground for residents and visitors alike. This realization led to the birth of the ‘George Naturally’ concept. We are extremely proud that this concept was both conceived and designed locally.”
Caption: Attending the launch of the “George Naturally” Brand are from left MMC Corporate Services Nosicelo Mbete, Tourism Manager Joan Shaw, MMC Finance Marais Kruger, MEC for Agriculture, Economic Development, and Tourism Dr Ivan Meyer, Executive Mayor Jackie von Brandis, MMC Planning and Development (Tourism) Marlene Barnardt, MMC Civil Engineering Browen Johnson, MMC Spcial Development Melvin Roelfse and Chief Whip Teresa Jeyi.
The “George Naturally” brand is a dual-purpose concept. On one hand, it describes the pristine environment that the area is known for; on the other, it is a clever play on words, positioning George as the natural choice for business, pleasure, and lifestyle. The brand encompasses every sight, activity, and offering available in the greater George area (including Wilderness, Uniondale and other small villages), highlighting not only its natural beauty but also the world-class services and facilities available to residents and visitors.
Marlene Barnardt, MMC for Planning and Development, expressed her enthusiasm for the new branding. “I believe it epitomizes everything that George and its surroundings have to offer—naturally. The play on words is clever, and credit must be given to the previous MMC responsible for Tourism, Dirk Wessels, and long-standing Tourism Manager, Joan Shaw. Let’s hope this inspires people to make George their first choice for a holiday destination, business location, or relocation—naturally.”
George Tourism extends its gratitude to all the sponsors who contributed to last night’s successful launch event, including venue, catering, drinks, and prizes. A special thanks to:
• The Views Boutique Hotel
• Oppie See, Herolds Bay
• Cloverleigh Guest House, Wilderness
• Harvil House, George
• Views Over Wilderness
• Outeniqua Brew
• George Powervan
• George Golf Club
• Sierra Massage Lounge
“George Naturally” represents not just a brand, but a new chapter for George Tourism, one that highlights the natural beauty, business opportunities, and exceptional lifestyle that the area has to offer.