GEORGE, WILDERNESS AND UNIONDALE TOURISM PARTNERS WITH GARDEN ROUTE MALL TO ELEVATE LOCAL TOURISM
George, South Africa – A dynamic new expo, set to become the Garden Route’s premier platform for tourism industry players, will take place from 27 February to 02 March 2025 at Garden Route Mall.
In another successful public-private sector collaboration, George, Wilderness and Uniondale Tourism is proud to partner with the Garden Route Mall to create an affordable and high-visibility opportunity for local tourism stakeholders to showcase their unique offerings. This partnership underscores the power of collaboration in boosting local tourism, fostering economic growth, and strengthening community ties.
INTRODUCING THE E.T.A. EXPO – EVENTS, TOURISM, ACTIVITIES
The aptly named E.T.A. Expo is a clever play on the travel term Estimated Time of Arrival while also representing its core focus areas: Events, Tourism, and Activities. This event is designed to shine a spotlight on the incredible tourism experiences available in the region, giving businesses the chance to market themselves effectively in a bustling, high-footfall environment.
To maximize this opportunity, George, Wilderness and Uniondale Tourism has secured a large exhibition space, offering a complimentary platform for registered local activity providers to promote their experiences. This initiative is particularly valuable for small tourism businesses that deliver world-class experiences but may lack the resources for extensive marketing.”Many of our tourism operators wear multiple hats in their businesses, making it challenging to promote themselves widely,” says Joan Shaw, Tourism Manager for George, Wilderness and Uniondale. “The E.T.A. Expo is a fantastic opportunity for them to engage directly with the public, connect with potential partners, and grow their visibility in a supportive environment.”
Residents are encouraged to explore the expo to discover the wealth of activities available right in their own backyard. Whether it’s for weekend adventures or sharing recommendations with visiting friends and family, the expo is a chance to celebrate the best of what George, Wilderness, and Uniondale has to offer.
With additional exhibitor spaces filling up fast, Sonja Anderson, Sales and Events Coordinator at Garden Route Mall, urges businesses to secure their spot before the 21 February deadline. “This is an incredible opportunity to showcase your offerings to thousands of potential customers while also networking with industry peers who could become valuable collaborators,” says Anderson.
This event is yet another example of how the public and private sectors can work together to strengthen tourism, support small businesses, and enhance visitor experiences in the Garden Route.
BECOME A PART OF THE LARGER COMMUNITY
For new or existing tourism stakeholders interested in registering with the official tourism bureau of George Municipality – George, Wilderness and Uniondale Tourism, contact:
Joan Shaw, Tourism Manager
Email: jshaw@george.gov.za
For more information about tourism in George, Wilderness, and Uniondale, go to www.visitgeorge.co.za.