George Tourism Impresses at IGTM 2024 in Lisbon
George Tourism Impresses at IGTM 2024 in Lisbon: Showcasing Garden Route’s Golf and Leisure Experiences
George, Wilderness and Uniondale Tourism made a notable impact at the International Golf Travel Market (IGTM) in Lisbon which took place from 14 to 17 October 2024, presenting the best of George and the Garden Route’s golf and leisure offerings. Sharing space on the South African Tourism stand alongside prominent exhibitors, including Fancourt, the George representative promoted the destination’s world-class golf courses and diverse leisure activities to an international audience.
George, located in the heart of the Garden Route, is home to several of South Africa’s most acclaimed golf courses, including the iconic Fancourt, Oubaai, George and Kingswood, and the promotion at IGTM highlighted its position as the premier golfing destination of the country. The event provided an ideal platform to meet with international tour operators and travel professionals, fostering new relationships and strengthening existing partnerships.
Sharon House, Senior Tourism Officer of George Municipality, commented on the success of the event, saying, “The response to George and the Garden Route was overwhelmingly positive. Many in the trade were not previously aware of the breadth of offerings in the region, and those already selling it appreciated the refresher and updates on our fantastic golf courses. Additionally, they were introduced to the incredible range of leisure experiences, from culture and gastronomy to adventure activities. We noticed a growing trend where fewer tour operators focus solely on daily golf. Instead, they are combining golf with leisure, recognizing that South Africa is a diverse destination with so many extraordinary experiences that can’t be missed.”
George, Wilderness and Uniondale Tourism was thrilled to engage with travel professionals from across the globe, particularly in Europe, the US, and Asia. The feedback from international tour operators suggests a growing interest in combining golf with other leisure activities, creating dynamic packages that attract high-end travellers.
The event also fostered stronger collaboration between George, Wilderness and Uniondale Tourism and other key exhibitors, reinforcing the Garden Route’s position as a premier destination for world-class golf and diverse leisure experiences.
About Tourism in George Municipality: George, Wilderness and Uniondale Tourism is dedicated to showcasing the unique charm of the George region and the wider Garden Route as a leading destination for global travellers. With its award-winning golf courses, stunning natural landscapes, and diverse leisure offerings, George provides an unforgettable experience for visitors. By engaging with international markets through key events like IGTM, George, Wilderness and Uniondale Tourism aims to grow its presence and attract tourists seeking a balanced mix of relaxation, adventure, and world-class golf.
