Trail Community Unites to Strengthen George as a Premier Outdoor Destination

Outeniqua Mountains

George Tourism, in partnership with the George Joint Marketing Association NPC (GJMA), is proud to celebrate the success of the George Trails initiative in formalising and uniting the local trail community.

George Trails serves as an umbrella brand to market and promote the region’s exceptional trail network, with key trail clubs now on board as ambassadors. Notably, George Trails would like to pay tribute to both the Hillbillies Mountain bike club, with 30 years of trail development and maintenance experience, and George Trail Running (GTR), focused on running and hiking routes, who continue to play a vital role in the efforts of the greater trail community. The 40-year-old Berg en Dal Voetslaanklub (Mountain &and Valley Hiking Club), has also joined as an ambassador.

The initiative extends beyond land-based trails, with paddling and canoeing represented by Juan Botes from Chain Gang Events. Event organizers such as Dryland, MUT, and Chain Gang also serve as ambassadors and form part of the George Trails management committee.

The next phase of the George Trails initiative aims to secure commercial partnerships to enhance signage, safety, and security for all trail users. Businesses interested in supporting this initiative are encouraged to email info@georgetrails.org.za or visit the George Trails website under the Community/Partnership Opportunities section.

Joan Shaw, Tourism Manager at George Municipality, said: “The dedicated efforts of our trail sports clubs over the years have created an incredible trail network. By working together with George Tourism and the George Joint Marketing Association, we are strengthening the branding of George Trails as one of the region’s premier attractions, ensuring long-term benefits for the greater community.”